You know you could do more marketing.
Everyone's mucking in. No one really plans - you just do. You should be concentrating on doing what you do best - running your business.
You don't want the expense of recruiting or committing to a permanent Marketeer. You don't want to engage a costly agency or consultant who doesn't quite "get" the nuances of your industry.
You know what? You need a marketing resource. Someone to whizz off a press release. Rustle up a Powerpoint presentation. Build a quick portfolio. Target your customers with a simple but effective email campaign. Someone at the end of the phone, a mouse-click and email away.